11th April 2011
As a business owner who wants to develop online marketing, you probably realize you need to get prospects to sign up for your opt-in list. One way to begin is to create a short Report that you can give away to prospects. To get the Report your prospects n...
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01st April 2011
Mid-life career change can take up to three years. Therefore, many mid-career professionals find they have to take jobs they don't want, just to pay the bills. However, if you've been a professional, it's hard to view your work as just a day job, even tho...
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23rd March 2011
As a service business owner, you may find yourself interacting with prospects who initiate queries about your services, products and programs. Perhaps you want to plan ahead for what you will say so you won't be caught off guard. At this point you are (be...
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22nd March 2011
Business owners often ask me, "How can my website convert more visitors to clients? We use keywords to attract visitors but how can we persuade them to sign up or a freebie - or even buy - once they arrive?"
First, let me explain what "conversion" mea...
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03rd March 2011
Career change often requires a relocation. You move to take a new job or take advantage of a special offer.
And then reality sets in. Maybe you like your job, but your personal life is another story. Your new city seems hostile and you miss your old fr...
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25th February 2011
Mid-life career challenges often are related to age. When I've asked executives and professionals, "What is the biggest challenge to your career?" nearly all provide a response related to age discriminaton. These professionals often turn to career couns...
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23rd February 2011
Recently I started working on a copywriting project for a busy professional. His current website was created by a development company that had disappeared … taking along all his domain registry info.
It's a true story. We want to move his DNS pointers ...
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23rd February 2011
Are you getting invitations to be interviewed for teleseminars or blog talk radio? If you are a service owner, you've got an awesome opportunity in these 3 ways:
(1) You get your name and business service out there. The more people hear your name, the ...
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17th February 2011
Is your website a hard-working marketing partner? Business owners often express surprise when I ask this question. Sometimes they say, "Who cares? I just need a brochure site. My clients come strictly from referrals."
That statement may have made sense...
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16th February 2011
Service owners frequently get encouraged to "find your niche." Some marketing coaches urge you to take some time to pick a niche. They encourage you to conduct research and talk to prospects.
Other business coaches disagree. They say, "Pick a niche. Ta...
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07th February 2011
One of most difficult challenges for service business owners is finding a niche. If your niche is too broad, too nebulous or just plain nonexistent, your marketing will not be as effective as it could be. Most important, your niche has to be defined corre...
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01st February 2011
When you want to get more clients it's easy to focus on polishing up the website or creating a new logo. Those steps are important but they come after you've laid a strong foundation.
As you develop website marketing and work with new clients, you will...
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28th January 2011
Many of us have ordered coffee drinks from Starbucks. Here in Seattle, we literally have then every corner in many parts of the city.
When you order coffee (I favor "iced Americano no room" myself), you choose size Tall, Grande or Extra Grande. If you ...
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26th January 2011
Service professionals who embark on online marketing are often advised to share some personal information with prospects. You might be advised to "show that you are a real person," or, "let your human side come through." In reality, there are cons as well...
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26th January 2011
Recently I was attending a networking event here in Seattle. After seeing the words "Online Marketing" on my name tag, one business owner "Heloise" immediately began to share her story.
"I hired a content strategist to help with social media," Heloise ...
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